Gambling and sports betting have always been a popular entertainment in Ireland. This is a big industry with over 7,000 Irish employees and the expected payroll up to € 107 million by 2020. Since 2013, almost € 14 million was spent for sports betting and gambling in Ireland. The statistics suggest that 12 percent of Irish adults constantly gamble online, so many betting and gambling companies expand their businesses in Ireland in order to satisfy the needs of the population.
The Irish state law was passed allowing gambling, but it is still not formally regulated. This is manifested in the fact that, for example, land-based casinos are prohibited on the Green Island, but if an owner of a club or a pub installs slot machines or roulette tables, this will not be considered a violation of law. Such an uncertain situation does not suit the owners of gambling business. Local business is ready even to sacrifice some of its privileges for the sake of legal protection from the state.
In recent years, we can consider an increase in gambling activity in Ireland due to advanced computer technologies. Today, the Irish players have 24/7 access to online casinos, and Internet has opened the door to even more opportunities for sports betting.
Review of Bwin
The Austrian bookkeeper Bwin, founded in 1997, was one of the oldest and authoritative gambling companies of the world. Now, Bwin is the leading brand for sports betting belonging to GVC Holdings PLC, the leading operator in the field of online gambling in both the consumer and business segments of the market. The GVC products are presented in four main directions – sports, casino, poker, and bingo.
The current Bwin website exists since 2011. The GVC Company head office is on the Isle of Man. The Group is licensed by the government of Gibraltar for gambling operations in many countries of the world. Also, It has a license issued by the Gambling Commission of Great Britain and Ireland.
Based on the license for sports betting and casinos issued by the Government of Gibraltar, the company staff of more than 100 employees provides business activity in such areas as bookmaking, risk management, as well as support for customers on the bwin.com website and other platforms. The customer service team answers the clients’ questions 24 hours a day in 17 languages offered on the website.
At present time, the Bwin bookmaker is one of the popular betting sites in Ireland. This is a legal betting playground with everything related to sports. It became very popular in Ireland over past few years. Both novice players and experienced sports fans can dive into the gaming magic offered by Bwin and win good money. Besides betting on sports, users can spend a rare time in gambling entertainment. Many games with high odds and modern options can be found on the Bwin website.
Bwin in Ireland offers the largest betting lines in the world for more than 90 sports categories. Players can place bets and win thanks to their knowledge of sports and passion to competitions. Every day, the experienced bookmakers of Bwin set betting odds for more than 30,000 sports events, such as traditional football, tennis, basketball, boxing, golf, horse racing, rugby, and other sports. Irish punters can also bet on interesting tournaments, leagues, and matches.
The website has an attendance of 300,000 visitors every month and it has a good rating in Ireland. Bwin brings the players the best match odds and betting tips with in-play betting during live streaming. The level of margins is 7.1% in average (football – 10.1%, tennis – 11.0%, NBA – 8.0%, NHL – 4.4%, NFL – 4.5%, and MLB – 4.5%).
Traditionally, thanks to the neighborhood with Foggy Albion, Irishmen love football and root for their teams with a passion. Bwin football betting comprises Irish Premier League, English Premiership, Champions League, UEFA Cup, World Cup, and more.
Also, many Irish sports fans pay close attention to monitoring NBA, NFL, NHL, tennis, rugby, cricket, F1 racing, boxing, and many more. Both UFC and MMA betting are also very popular in Ireland. With the Bwin application, punters can watch live fights and view future fight match ups.
At the same time, there are pure national sports in Ireland. The most popular sports betting in Ireland is horse racing. In Ireland, there are 26 different race courses, including Thurles, Curragh, and Dundalk. Two different ways of betting are presented by Bwin. When the player simply chooses it, he can bet on either horse jumps or flat racing.
Gaelic football is another feature of Irish culture, giving Ireland an edge over all other gambling industries. It is proved to be a very popular sport in terms of attendance in Ireland. Gaelic football, being a combination of soccer and rugby, presents a competition of two teams of 15 players, aiming to strike the ball under or above the opposing team’s crossbar.
Like many other betting companies in Ireland, Bwin never forgets to include national sports in betting opportunities and promoting these sports in this way.
Bwin provides cross-gaming functionality, providing the players with a single account for sports betting, online casino, and other entertainments. Live scores, statistics, profiles, and game schedules are not separated on the website. Everything is in one spot and players can place their bets at any moment.
The Bwin online casino offers a good selection of recommended games. The range includes around 500 slots, an incredible variety of board games, virtual tournaments, and games with a live dealer. Poker fans can get access to a special poker room with a whole set of gambling spots with special bonuses and promotions. The Bwin service is an excellent combination of its own games and gambling products from other leading software vendors. An interesting point is that free spins are available for sports betting as well.
Bwin uses the most secure online encryption protocols and thoroughly developed software, so players can be assured that their personal information is safe and protected. The responsible gaming is a priority for the Bwin Company, which is evidenced by memberships and approvals of the leading controlling agencies in the gaming industry as eCOGRA, ESSA, EGBA, 18+ and many others.
Using the start-up technology Tokabo, Bwin launched a new betting service, designed to strengthen interaction with customers. Announced as WettBuddy, this service will initially work through Facebook messenger. As soon as the customer registers, WettBuddy will begin talking about favorite teams, upcoming events, and also answering questions asked by the user.
WettBuddy will provide information and data, such as match statistics and other sports trivia, taking into account the preferences of each individual customer. In addition, Bwin will be able to use this service to directly promote the game offers to the clients, based on their interests. Being the first service of the kind, it will become an ideal online companion for Irish sports betting fans.
Live betting has become very popular and in-play betting enables punters to bet during competitions with an opportunity to adjust odds. The wide use of smartphones and other portable devices allowed the players to access the Bwin website anytime when they are out and about. A Bwin mobile application can be used for checking results, watching live matches, getting top tips from professional punters, taking part in virtual tournaments, and much more. This app uses the latest HTML5 coding and it is able to work with all devices with iOS or Android platforms including iPhone, iPad, and different smartphones.
Bonuses and Promotions
Bwin in Ireland makes sign-up bonuses an absolute priority. The bonus offers are multiple and their terms are fair. Here, players can enjoy with free betting, easy deposits and reload bonuses, money back options, and more.
The company offers many different bonuses which act within two weeks in most cases and regularly modifies them. For new players, the casino offers a welcome bonus of € 20. Also, a deposit of up to € 200 is given for free with requirements for betting up to 35 times (bonus + deposit). This offer is available to players from Ireland as well.
Earlier this month, Bwin has launched a special marketing campaign with Diego Maradona on the eve of the Football World Cup in Russia.
When it comes to betting online, any player needs to make sure that there are plenty of payment methods available for depositing and withdrawing his money. Bwin provides its punters with all popular options to initial and further funding of their personal accounts. There is a large choice of sports to bet on too. The minimum amount of deposit is € 10. The maximum win of one bet is € 10,000. The maximum weekly winning amount for withdrawal is € 100,000.
Practically all used payment systems, including bank transfers, Visa/Master cards, FreeBet, Western Union, Quick Pay, and many other can be found in the list of available payment options. Topping up of the account may take one hour. The withdrawals are usually done within one day. Only a payment system fee of 0.8% is charged.